Haakaa was sourced as a brand addition to the Kool Kidz breast feeding range purely based on customer enquiries. On initial examination I wondered how a silicone jar with such a simplistic approach could be creating such a stir. Since arriving into stock we have had numerous customers giving feed back on how effective the Haakaa pump was as a breast feeding accessory. The Haakaa Silicone pump is most effective for expressing milk off the opposite side to which mother is feeding, especially where over supply is an issue in the early stages. Quite regularly when a mothers milk comes in junior is not capable of keeping up with supply and by latching the Haakaa Silicone Jar on the opposite side to which baby is feeding this can relieve the pressure on mother and baby alike. Haakaa does not need selling, most mums that purchase it do so on a friends or professional recomendation.